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'The earlier, the better'

The earlier, the better campaign aims to reduce pressure on the NHS urgent and emergency care system during the first quarter of 2014. Its focus will be to influence changes in public behaviour to help reduce the number of people requiring emergency admissions through urgent and emergency care services, particularly A&E departments, with illnesses that could have been effectively treated earlier by self-care or community pharmacy services.

Elderly

  • If you’re feeling under the weather, get help as soon as possible. See your local pharmacist or get advice from NHS Choices. The earlier, the better.
  • Speak to your friends, family or carer if you are feeling under the weather. They can help you to get advice from your local pharmacist or from NHS Choices. The earlier, the better.
  • If you have a bad cough, trouble breathing, a cold or sore throat, tell your friends, family or carer before it gets worse. The earlier, the better.
  • Getting advice from your local pharmacist or by visiting NHS Choices early may help prevent your bad cough, trouble breathing, cold, or sore throat from getting worse. The earlier, the better.
  • Local pharmacists provide expert advice to help you manage your long-term condition or can even help you if you have a bad cough, trouble breathing, a cold or sore throat. They have longer opening hours than GP practices, and most have a private consultation area. They’ll also tell you if they think you should see a doctor. 

Friends, family and carers

  • If you are visiting or caring for an elderly relative or friend who is unwell, get advice from NHS Choices or see your local pharmacist to help manage their care. The earlier, the better. 
  • If you know of an elderly relative or friend who has a bad cough, trouble breathing, a cold or sore throat, get advice from NHS Choices or see your local pharmacist before it gets worse. The earlier, the better.
  • If you’re feeling under the weather, get help as soon as possible. Get advice from NHS Choices or see your local pharmacist. The earlier, the better.
  • Local pharmacists provide expert advice to help you manage your long-term condition or can even help you if you have a bad cough, trouble breathing, a cold or sore throat. They have longer opening hours than GP practices, and most have a private consultation area. They’ll also tell you if they think you should see a doctor.  

Speak to your local pharmacist for quick health advice or go to NHS Choices

The earlier, the better.

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